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FERI Cognitive Finance Institute: More sustainable and cheaper: "Alternative Food" offers exponential growth

Bad Homburg, 10/06/2020
by FERI Cognitive Finance Institute
  • Global food sector faces massive disruption
  • High efficiency and high-tech use as drivers for "alternative food
  • Attractive investment opportunities along the entire value chain

Alternative food production is not only much more sustainable, but also much more efficient than traditional food production. This is the conclusion reached by the FERI Cognitive Finance Institute (FCFI) in its new study "Future Trend Alternative Food - Disruption and Transformation of Global Food Systems". The study in cooperation with the Berlin University of Applied Sciences and an introduction by the World Economic Forum (WEF) examines central fields of action and key parameters for "Alternative Food Systems". "Economic efficiency and economic calculation will strongly promote 'alternative food' in the future. The efficiency of alternative food is many times higher than that of conventional food, especially in terms of resource consumption," explains Dr. Heinz-Werner Rapp, founder and director of the FCFI.

Disruptive changes

According to the study, the global food system is facing disruptive upheavals, exacerbated by changing consumer habits and increasing government regulation. "Against the background of climate change, fundamental processes of the global food industry are not future-proof; they need to be rethought and massively changed", explains Dr. Heinz-Werner Rapp. The main driver of this transformation is the use of new technologies and novel processes. In particular, innovations from the fields of robotics, digitalisation and artificial intelligence came into focus, as they enable more efficient production and high economies of scale. "Added to this are noticeable improvements in quality, positive climate effects and the advantage of genuinely sustainable production," adds Prof. Dr. Jan Wirsam from the Berlin University of Applied Sciences.

High growth potential for "Alternative Meat

Especially food based on alternative protein and meat substitutes ("Alternative Meat") opened up exponential growth potential in the future. Vegetable and other meat alternatives could increase their share to over 10 percent of the global meat market by 2029 and even to around 60 percent by 2040. Particularly high growth is expected for so-called "cultured meat", synthetic meat from cell cultures. "Climate, environmental and ethical aspects play an important role in all these future trends - but the massive economic superiority of 'Alternative Meat' will be the decisive driver", emphasises Rapp.

Attractive investment opportunities

According to the study, not only consumers and the food industry play a key role in the transformation of global food systems, but also the capital markets. "Due to international and national regulatory initiatives, investors must increasingly integrate sustainability criteria into their investment strategy," explains Antje Biber, co-author of the study and head of the FERI SDG Office. This generates sustained capital flows into alternative food sectors, while at the same time generating interesting investment ideas along the entire value chain. "For strategic investors, this offers attractive investment opportunities in a very fast growing market", is the conclusion of the study from an investment perspective.

The study "Future Trend Alternative Food - Disruption and Transformation of Global Food Systems" deals with interdependencies and possible changes of current and new food systems. It analyses the central drivers and mechanisms behind "Alternative Food" and includes interviews with well-known entrepreneurs, investors and decision makers. The study is available at: https://www.feri-institut.de/media-center/studien/


About FERI Cognitive Finance Institute

FERI Cognitive Finance Institute is the strategic research centre and creative think tank of the FERI Group, with a clear focus on innovative analysis and method development for long-term aspects of economic and capital market research. The institute uses the latest findings from areas such as behavioural economics, complexity theory and cognitive science.

The FERI Cognitive Finance Institute is backed by an experienced team with an interdisciplinary academic background, many years of research practice and specific expertise. In addition, it has access to a powerful network of external experts.

The Institute was founded in 2016 by Dr. Heinz-Werner Rapp, CEO of FERI AG and CIO of the FERI Group, for which he has worked since 1995. Rapp studied economics at the University of Mannheim and received his doctorate on psychologically influenced investor behaviour ("Behavioral Finance"). He has worked on alternative capital market models for many years and has recently developed key principles of the new "Cognitive Finance" theory.

FERI has operated as an independent investment house since 1987, with a focus on investment research, investment management and investment consulting. The name FERI stands for "Financial & Economic Research International".



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Katja Liese
Member of the Management Board
Corporate Strategy, Marketing and Communications

T +49 (0) 6172 916-3192
F +49 (0) 6172 916-1192
presse@feri.de

FERI AG
Rathausplatz 8-10
D-61348 Bad Homburg

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Katja Liese
Member of the Management Board
Corporate Strategy, Marketing and Communications

T +49 (0) 6172 916-3192
F +49 (0) 6172 916-1192
presse@feri.de

FERI AG
Rathausplatz 8-10
D-61348 Bad Homburg

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